For decades we have been coached through a traditional sales funnel. Most often, it is expressed with consumer buying stages like Awareness, Interest, Consideration, and Purchase. We have been taught that if we move a prospect through this funnel to a sale that we have succeeded.
Times have changed and so too has the traditional sales funnel and a sale is no longer the only marker of success. Post-sale customer behavior is now a vital component of the sales funnel and successful businesses are adapting to these new conditions. At OMG, we are empowering our clients with the knowledge and tools to change and thrive in this new environment.
The traditional sales funnel now opens back up after purchase in a manner that impacts sales with things like reviews, ratings, Likes, Followers, and other forms of connection and advocacy. This post-transactional customer activity impacts sales by informing new and potential customers. The activity also helps businesses to retain customers by forming connections that helps them stay top of mind and relevant after the initial sale.
This new reality has yet to be widely recognized by businesses, which means that strong competitive advantages can be gained by those that embrace this new reality. According to a new report, only 6% of small businesses are focused on retaining their customers. This is despite the fact that their main digital marketing goal is to increase sales.
Businesses are not recognizing the importance of engaging customers post-sale because they don’t understand how it impacts new sales. Data also suggests that it is due to a lack of budget and human resources that are preventing them from taking these new, critical steps.
As a valued OMG client, your business is unique in that it realizes the value of working with a company that lives and breaths everything digital marketing. At OMG, our core products contemplate deeply the importance of post-transactional activity. Whether it is helping you get, monitor, or respond to reviews or helping you establish a strong social presence and make posts in places like Google My Business or Facebook, we help your customers connect with and endorse your business.
Recently, we made a significant role change in how we manage your account. Every client at OMG now has a dedicated Digital Marketing Specialized assigned to it. This highly trained representative is constantly monitoring your business on the Internet and working to fuel post-transactional activity to help you get and keep more customers.
Remember that every customer is a chance for an advocate and a connection. Every purchase is a chance for a review. OMG provides you with all the tools that you need and a dedicated specialist to help you through any challenges or questions that you may have.
As the digital landscape continues to change, OMG is here for you – to help you business grow. Thank you for partnering with our team of experts and take comfort in knowing that we are always working on your behalf.